The Original Rudeboys
Launched in 2007, BBC Introducing aims to “support
unsigned, undiscovered and under the radar musicians”. Florence + the Machine
is one of the key artists to have successfully skyrocketed into the charts
after being championed by BBC Introducing. But how much has BBC Introducing helped other acts boost
their music careers?
Last Summer I was thrilled to witness some
exciting new acts performing on the BBC Introducing stage at Reading Festival. Amongst
my list of favourites was slow mo house band Black Diamond Bay, who managed to
get the crowd’s toes tapping despite their early stage slot. Other highlights
were Sam Sure & Giacomo, a hip-hop electronic duo based in London and the
south east, and Irish indie hip-pop
trio The Original Rudeboys. I was lucky enough to catch up with the latter two
groups and find out how much impact BBC Introducing has had on them.
I’ll start off with Sam Sure & Giacomo, not just
because I love their tunes, but Sam looks good enough to eat. At Reading they
absolutely wowed the crowd, and the cheeky-chappy feel good vibes made this the
best performance I saw the whole weekend. Sam reflects on his experience of BBC
Introducing, saying it was “incredible…the sun was setting and the crowd got
bigger as the set went on. By the end I was saying things between songs
like "this is the best day of my life!" and I really meant it. I was absolutely
buzzing! Since then our career has been going from strength to strength and a
lot of that can be attributed to the help we got from BBC Introducing”. I am
ecstatic to report that Sam Sure & Giacomo’s new cutting edge 360 degree interactive digital music video for ‘Dark Inside’ propels them to the forefront of contemporary hip hop. The click
and drag aspect of their modern-twist video allows us to jump into Sam’s
surroundings on the Portabello Road and Oxford Street so that we connect even
further with the lyrics. BBC Introducing seems to have done a lot for the boys’
confidence and I really hope to see them getting bigger and better in the
coming years.
Next, The Original Rudeboys, who describe
themselves as “kind of original, not very rude, and definitely boys”, have
achieved success, predominantly in Ireland, as a result of playing the BBC
Introducing stage at Reading. My
Friday morning was enhanced by listening to the soft Irish tones of Den, rapper
and songwriter of the trio, who agreed to chat with me on the phone. Den
responds to the question of what animal The Original Rudeboys would be with an
unexpected answer - “sloth”… Luckily he explains this is “because I’ve never
heard of those animals up until a week ago and that’s the way people tend to
take our music: they’ve never heard it and like it”. He goes on to mention that
the other two lads in the trio look like sloths, probably a tongue-in-cheek
comment in light of earlier claims that “the ladies seem to go for Walshy [Ukulele
player] a lot”.
But back to the point - prior to the festival, the boys had
about a thousand online fans, but six months on they have acquired over 19,000
Facebook fans, and recently hit a benchmark of 1 million hits on YouTube.
Playing the Introducing stage was a definite high-point for The Original
Rudeboys, since Ed Sheeran’s producer, Jake Gosling, spotted them by luck
whilst waiting to see Sheeran’s guest performance. He immediately offered to
work with them on their debut album, ‘This Life’, which is to be released on 23rd
March. But does BBC Introducing give aspiring musicians false hope? Den thinks
“The BBC can supply the stage but it’s up to the artists to get the fan base on
their side”. It’s clear then, that BBC Introducing gives aspiring artists a
platform on which to showcase their music, but the artists must put hard work
into collecting fans in order to come away from the experience with a blast.
Another
group who have experienced BBC Introducing are folk-indie band Cattle &
Cane, whose lush harmonic pieces have been likened to those of Mumford &
Sons. The deeply emotive lyrics of ‘We were children’ make it a personal
favourite of mine, but ‘Sold My Soul’ should not go unmentioned. Drummer Paul
Wilson considers BBC Introducing stages at major UK festivals as “invaluable opportunities
for artists to gain some heavy experience and the prestige that goes along with
it”. Cattle & Cane played the BBC Introducing stage at T in the Park, but
Paul also highlights the importance of other aspects of BBC Introducing, saying,
“we saw the airplay given to us on BBC 6Music as a seal of approval in regard
to the music we were creating and this gave us further impetus to improve and
move up the ladder to get a wider exposure”. Overall, Paul’s view that “BBC
Introducing can only be a positive thing for artists trying to break through
into what is an increasingly overcrowded industry” is a positive indication that
BBC Introducing gets a big ‘thumbs up’.
The Cattle & Cane drummer’s
sentiments are echoed by Ben Dancer, front man of five-piece koala-loving band
Vinyl Jacket: “I truly believe that the continued exposure that BBC Introducing
provides for new bands like ourselves is critical in the prosperity of the
diverse music scene in the UK.” He can’t speak highly enough of the
overwhelming support BBC Introducing has given them, saying, “They have
provided us with invaluable guidance and allowed us to take our art to the next
level in both a creative and commercial capacity.” The band’s slot on the
Introducing stage at Glastonbury, the Maida Vale session, and support from Radio
1’s Huw Stephens and Greg James, who premiered Vinyl Jacket’s recent single 'Red Light’ has given the boys “huge confidence and belief” in their musical
direction. And thank goodness, because the energy they bring to the world of music,
with their synchronized moves (see their ‘Koala’ music video), crazy luminous
paint, and upbeat tracks, should not be wasted.
Sam Sure & Giacomo, The Original Rudeboys,
Cattle & Cane, and Vinyl Jacket all demonstrate why BBC Introducing is so
important to the UK and Ireland. Have a listen to some of the mentioned tracks
on The Bubble Music’s YouTube channel here: http://www.youtube.com/playlist?list=PLA2E0FE1E7DD39EE8&feature=edit_ok
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This article was previously seen on The Bubble on 24th February 2012.
http://www.thebubble.org.uk/music/bbc-introducing-false-hope-or-thumbs-up