Bandwagon noun (pl. bandwagons) 1. A large wagon used to carry a band of musicians in a parade.

Monday, 11 August 2014

We Were Evergreen: on ads, cities & crazy fans


We Were Evergreen at Wilderness 2014 with LCV Choir

Big bowls of crisps. I mean massive ones. And lots of ‘em. That’s what greets me and the other ‘music in advertising’ post-event showcase goers who’ve just witnessed a heated debate on musicians’ pay... That, and hot Parisian-born thangs We Were Evergeen.

The three laid-back looking youngsters are playing a selection of stripped back versions of their indie-pop-electro tunes from debut album ‘Towards’.

I’m beckoned in by ‘Dormant’, with its hypnotic synth, easy pace and melancholic edge. Front man Michael Liot’s understated yet moreish vocal drops in, making for a nice mix with the more fragile tone of Fabienne D├ębarre.

Best Thing’ sets a light-hearted ‘Girl From Ipanema’ holiday mood. Its verses carry the song, with their catchy inverted call and response (the vocal’s doubled up on ‘When you walk’, followed by a repetition of lyrics ‘never turn round’).

Listening to ‘False Start’ off the album later, I’m reminded it’s the kind of music that nudges at your body to move…I find myself levering my head back and forth - a bit like a grungey fish out of water – in a good way though… (It is possible. Trust me).

After their showcase, a Victoria Sponge cake (courtesy of Sainsbo’s) appears with some candles. Turns out it’s the lovely front man’s birthday. He puffs the candles out in a couple of attempts, and thanks us strangers for being around to celebrate.

I whisk him outside into the early evening sunshine for a little quizzing sesh, but looking back, I realise I’ve detoured him away from a well-earned birthday drink (sorry Michael!):

Birthday boy Michel Liot

First off, as we’re at an advertising related event, what’s your fave brand and why?
Ooh, tough one, err… I mean, as a musician I’d probably have to say a brand of instrument…it’s a bit boring maybe… But Lanikai, because I play ukelele. But it’s not something you see advertised really.

Most memorable advert?
I don’t think we usually like the music that’s put on the adverts. It’s rare to find one that’s really interesting and original. Like, there’s a type of music that people will go for, that brands will go for, like the happy sort of child-like music for certain types of products and it’s always kind of expected. It’s cool when they go for something more original.

The only one I can think of right now - it’s not the most original - but it’s the one by Dan Croll called ‘Home’, which is a good song and it’s quite honest. The song wasn’t’ written for it I suppose, but the ad reflects the song, which is good ‘cos sometimes it can be the opposite. So it’s good when an ad goes with the lyrics.

What excites you about London?
The music scene feels very vibrant. We come from Paris, so it’s a lot more full-on…it’s quite exciting here as it feels like it’s also evolving. I mean the whole of London always changes from month to month.

How about the flip side - what really grinds you about London?
The obvious things… Money - how much everything costs. And getting around from one place to another.

Who’s your most memorable fan?
Well there was a girl called Katie who used to always come to shows. When we first arrived in London she did T-shirts with our pictures on it. And she ended up finally working for us, assisting our manager, so that was pretty cool.

She’s not crazy but she’s just really obsessive. That’s her character so she’s actually quite fun… She’s got a stalker-ish thing about her but she knows that about her, she won’t mind!

If you had to pick between your voice and the instrument you hold on stage (ukelele), what would you choose and why?
I’m not good at either! I’d probably say the voice – it’s probably more important than the instrument ‘cos the voice has the lyrics that go with it. Whereas the instrument can be replaced.

Got any top tips for Paris jet-setters?
Of anything to do, I really like the canal in the north east area. In the summer time everyone goes and has picnics on the side, the banks are quite large, it’s quite easy to sit and it’s quite warm. It’s great!

And there’s a really nice park called le Parc des Buttes Chaumont which is near there. It’s got a lake and a small cliff…and a weird temple! It looks like an Indian temple. It’s a very strange place but a lot of things happen in the summer there.

There’s a bar inside called the Rosa Bonheur - it’s named after a person. It’s only open in the summer but it’s inside the park so in the Summer time everyone goes there and you have drinks in the park.
We Were Evergreen showcase @ IPA's 44 Club
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Photography by Sophie Ellis @ Wilderness 2014 & JWT London
Interview with Michael Liot, 15th July @ JWT